V1.2 — Last updated on July 27, 2026

This Privacy Policy describes the privacy practices of Fridays Lab, Inc., a Delaware corporation with a mailing address at 177 E Colorado Blvd, Suite 200, Pasadena, CA 91105 (the "Company", "Retentics", "we", "us" or "our") in connection with our website and the Retentics application, including our email marketing automation platform (collectively, the "Service"). It describes our policies and procedures on the collection, use, transfer, retention, disclosure, and protection of Your information when You use the Service, and tells You about Your privacy rights and how the law protects You.

We use Personal Data that we collect directly from You to provide, maintain, protect, and improve the Service. Where we process customer end-user data on behalf of our customers, we do so in accordance with the applicable customer agreement and data processing agreement. Please read this Privacy Policy carefully to understand how we process Your Personal Data.

INTERPRETATION AND DEFINITIONS

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• "Account" means a unique account created for You to access our Service or parts of our Service.
• "Affiliate" refers to the Company's wholly-owned Korean subsidiary, 주식회사 프라이데이즈랩, a corporation organized under the laws of the Republic of Korea and also registered under the English name "Fridays Lab, Inc." As this is the same English name used by the Company, this Privacy Policy refers to the Company's Korean subsidiary solely as the "Affiliate" to avoid confusion between the two entities. The Affiliate provides technical infrastructure, hosting, product-development, engineering, maintenance, and technical-operations support to the Company.
• "Business", for the purpose of the CCPA (California Consumer Privacy Act), refers to the legal entity that determines the purposes and means of the processing of Consumers' personal information and otherwise meets the requirements for a "business" under the CCPA.
• "Consumer", for the purpose of the CCPA, means a natural person who is a California resident, as defined by California law.
• "Cookies" are small files placed on Your computer, mobile device or any other device by a website, containing details of Your browsing history on that website among its many uses.
• "Data Controller", for the purposes of the GDPR and other applicable data protection laws, means the natural or legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
• "Device" means any device that can access the Service such as a computer, a cell phone or a digital tablet.
• "Do Not Track" or "DNT" means a browser setting or signal intended to allow internet users to indicate a preference regarding the tracking of their online activities across websites.
• "Personal Data" is any information that relates to an identified or identifiable individual, and includes "personal data", "personal information", or similar terms as defined under applicable data protection laws, including the GDPR and the CCPA.
• "Sale" or "Sell", for CCPA purposes, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating a Consumer's personal information to another business or third party for monetary or other valuable consideration.
• "Service" refers to the Website and the Retentics application, including the email marketing automation platform made available to our customers.
• "Service Provider" means any natural or legal person, including the Affiliate, who processes data on behalf of the Company or, where the Company processes Personal Data on behalf of a customer, on behalf of that customer through the Company. For GDPR purposes, Service Providers are considered Data Processors or sub-processors, as applicable.